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Artist Managers Must Understand Their Role Is Now Business Development
With bands that I'm already a fan of, I will rarely buy the cheapest package offered - with bands I'm not 100% sure of (maybe I've only heard a few songs), seeing the other packages not only makes it seem like a great deal, but also:
- offers greater insight into the band's personality / humanizes them for me
- makes them appear more professional / successful ("if they already have fans who want to purchase these larger ticket items, they must be pretty good")
- and, in the case of Mr Freese, the higher end packages are just entertaining / fun to read - and making me laugh / smile automatically makes me more open to giving up some cash.
Great advice - Thanks.